004    PUMA LDN Marathon 2026 VISUAL IDENTITY
2026














Visual Identity, Apparel, Poster design, graphic design, wayfinding and general art direction for Puma Nitrolab at the 2026 London Marathon. Graphics and apparell were for a Puma activation at the ICA in London, located right at the finish line of the Marathon. The activation allowed marathon participants and guests the opportunity to customize various items of their choosing ranging from t-shirts to silk-screen posters. 
Alongside the customizable items, atendees of the activation were given a special stamp card that allowed them to participate in various activities to stand a chance to win prizes.
Prodcution : Future Comp.
Creative Directors : Francis Cho & Muntasir Mohamed